Market Development Lead Markets

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Facilitating the emergence of innovation-driven lead-markets

Download EC Presentation Lead Markets: state of play (87Kb PDF)

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It is recognised that more efficient and competitive framework conditions are a pre-requisite for a successful uptake of innovation in the EU but they will not be enough to make up the EU's persistent innovation deficit compared to its major competitors.

Europe must seek to develop innovation-friendly markets in a more targeted way creating conditions to facilitate the translation of technological and non-technological innovation into commercial products.

It is therefore proposed to launch a new lead-market initiative aiming at facilitating the creation and marketing of new innovative products and services in promising areas. The idea is to identify areas where the removal of barriers would essentially contribute to the competitive process and lead to the emergence of new markets.

This mainly includes coordinated action that combines supply measures, such as research support, that will be provided under the Seventh Framework Programme, with actions aimed at understanding and stimulating competitive market demand for innovative products and services.

Policy-makers can for example examine the regulatory environment, the setting of standards, make better use of the opportunities provided by procurement rules and improve the overall market environment to promote a more innovation friendly culture.

Such an initiative will help to create dynamic virtuous circles of growing demand and innovation by facilitating early movers, without 'picking winners' or pushing specific technologies.

The development of Biobased Products and the Knowledge Based Bio-Economy is recognised as a key area for development as a lead market.